Brand strategy, identity and artwork
 

Blua is a german marketing agency specialized in brand experiences, marketing and storytelling. In a long process, we found the brand's essence and developed an identity, that was strongly inspired by the two founders and their love for the ocean. Our aim was to create a holistic visual system to make the brand recognizable and consistent while telling a story, that's truly connecting and powerful.

CLIENT: Blua
AGENCY: PUTU PAULINA 
CREATIVE DIRECTION AND BRANDING: Putu Paulina 
DESIGN AND ILLUSTRATION: Putu Paulina
PROJECT MANAGEMENT: Friederike