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Brand Strategy, Identity, Artwork
We created a brand identity for Self:Cervix including unique design assets – all based on a branding we developed in a long strategy process in the beginning.
Storytelling was key to make the complex topic tangible. We played with the theme of »the lost territory« standing for the cervix as an unexplored land. Instead of working with real bodies, we decided to make the body a landscape to explore.
// published in 2022
AGENCY: PUTU PAULINA and Juliane Ollendorf (collaborating as studio wildkind)
CREATIVE DIRECTION AND BRANDING: Putu Paulina Merta
ART DIRECTION: Juliane Ollendorf, Putu Paulina Merta
PROJECT MANAGEMENT: Friederike Grosse
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