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Identity, Direction and Coaching

What happens when two women, one being a Business Consultant and one being an Art Director, get together? They come up with a program, that's designed to give women the business know-how, branding tools and confidence to start their own business.

SHECAN is a female business mentoring program started in 2021 by Katrin (GROWNECT) and PUTU PAULINA to help three women start their business by offering branding, business and personal development knowledge and tools. Each week was about a different topic and consisted of one group and one 1:1 call including worksheets and weekly challenges. Putu Paulina designed a basic brand identity for each woman based on the individual strategy and concept so in the end all three could launch their business on instagram.

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